overview
Expanded Curly Lifestyles beyond digital content by designing and delivering educational programs for university and high-school audiences. Sessions combined practical curly-hair education with conversations around identity, confidence, and personal experience, with content adapted to each audience.
role
Director, Marketing & Analytics
Approach
Many people grow up without clear or accessible guidance on how to understand and care for their natural hair. The opportunity was to create programming that made curly hair education approachable while giving students room to ask questions, share experiences and see their hair represented positively.
1. Designing the Program
The content was adapted for two different learning environments: a university setting and a high school.
Each session considered the audience’s age, level of knowledge and likely questions. This made it possible to maintain the same central purpose while changing the examples, discussion style and depth of information.
The result was a more relevant experience than delivering one standard presentation to every group.
2. Developing Audience-Relevant Content
The sessions brought together practical hair education and the personal experiences connected to textured hair.
Topics included understanding curly hair, everyday care, styling, common challenges and how people develop confidence in their natural texture.
The information was presented in a conversational and accessible way so participants could connect it to their own routines and experiences.
3. Facilitating Interactive Learning
The programs were designed to be interactive rather than lecture-based.
Participants were encouraged to ask questions, discuss their experiences and speak openly about what they had learned—or had never been taught—about their hair.
This created a more comfortable learning environment and helped turn the sessions into shared conversations rather than one-way presentations.
4. Extending Community Engagement Beyond Digital
The school programs gave Curly Lifestyles a way to connect with audiences beyond social media.
They translated the brand’s focus on education, identity and confidence into a direct community experience. The sessions also demonstrated how the concept could be adapted for different groups while remaining true to its central purpose
outcome
The programs introduced Curly Lifestyles to new audiences and showed how the brand’s digital purpose could be translated into a meaningful in-person learning experience.
Capabilities Demonstrated
Program Development
Translated the purpose of Curly Lifestyles into structured educational sessions for university and high-school audiences.
Educational Content
Created accessible programming around curly hair care, styling, confidence and identity.
Audience Adaptation
Adjusted the content, examples and discussion style to suit different age groups and learning environments.
Community Engagement
Extended the brand beyond digital content by creating direct and meaningful experiences within school communities.
Workshop Facilitation
Led interactive sessions that balanced practical education with questions, discussion and shared experiences.
Public Speaking
Presented the material clearly and confidently while guiding conversations around personal and sometimes sensitive experiences.