Programs & Marketing
Leading marketing initiatives, partnerships and programs from planning through delivery, with budgets up to $50K and audiences of 25,000+ in one weekend.
105+
9+
Years of experience
Projects
featured projects
Downtown Niagara Falls BIA
Marketing, Events & Audience Growth
Civiconnect
Data Analytics & Program Performance
Downtown Welland BIA
Partnerships, Sponsorships & Fundraising
Program Development
What i do
I develop community programs, events and initiatives around what people need and what will get them involved.
I plan campaigns for events, programs and organizations across digital, social and traditional media.
Marketing & Campaigns
I build partnerships with businesses, sponsors, schools and community organizations to support programs and projects.
Partnerships
I use participation, audience and program data to see what’s working and where things can improve.
Data & Insights
My Philosophy
I start with the people: I like to understand the people a program, campaign or project is for before deciding what it should look like.
From there, I bring together the right marketing, partnerships and information needed to make it work. Then I look at the data, make adjustments and use what I learned going forward.
My goal is to work with organizations doing meaningful work, where I can help shape programs, partnerships and marketing that create a positive impact.