Brock University

Marketing, Programs & Student Engagement

Overview

Vice President, Marketing & Communications
Community Recreation Chair Representative

roles

Led student marketing communications and used historical event data, student feedback, and cross-campus collaboration to shape recreation programming and increase participation.

The role combined audience insights, program development, content, and partnership-building across students, faculty, recreation staff, and external partners.

Approach

We developed a wider mix of social, creative and outdoor experiences, including a formal gala, community hikes, art workshops and recreational events.

1. Using Insights to Shape the programs

We reviewed historical event data and worked with the team to identify opportunities for new programming. We developed a wider mix of social, creative and outdoor experiences, including a formal gala, community hikes, art workshops and recreational events.

The gala was the council’s largest event and became a major opportunity to bring students, faculty and the wider program community together.

2. Building Consistent Student Engagement

I managed weekly email and social media communications to keep upcoming programs visible and give students regular opportunities to participate.

As a liaison between students and the recreation team, I also brought student interests, questions and participation barriers into planning conversations. This helped connect the audience perspective with decisions about programming and communication.

3. Expanding Reach Through Partnership

I helped build a relationship between Brock University and Niagara College’s recreation departments to expand student access to Brock events and increase awareness and enrollment in Brock’s cross-program pathway.

The collaboration created new opportunities for Niagara College students to participate while extending the reach of Brock’s programming beyond its existing audience.

Outcome

The work contributed to a broader program mix, consistent student communications, and a new cross-campus pathway that expanded participation beyond Brock’s existing audience.

It established an approach that still shapes my work today: understand the audience, use evidence to guide decisions, and build the relationships needed to increase participation.

Capabilities Demonstrated

Program & Audience Strategy

Used historical event data and student perspectives to develop programming that better reflected students’ interests.

Audience Engagement

Served as a liaison between students and the recreation team, helping make programming more relevant and accessible.

Event Strategy

Helped shape and promote a varied event calendar, including a gala, community hikes, art workshops and recreational activities.

Content Creation

Created weekly email and social media content to promote events and maintain consistent communication with students.

Partnership Development

Built a connection with Niagara College’s recreation department to expand participation in Brock events.

Stakeholder Communication

Worked across students, council members, recreation staff and external partners to support event planning and participation.

Next Project >

Turning audience insight into strategies, partnerships and experiences people want to be part of.

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