Overview
Led digital marketing and business-visibility initiatives supporting Downtown Niagara Falls’ rebrand.
Audience insights, website redevelopment and a new directory helped create a clearer digital presence for 100+ local businesses. Website traffic increased 40%, reaching approximately 6,000 views per week.
Role
Marketing Communications Manager
Approach
Combined audience insights, business data and digital marketing to support the rebrand and strengthen visibility for downtown businesses.
1. Guiding the Rebrand
Used audience and search insights to support the transition from Queen Street Niagara to Downtown Niagara Falls.
The new identity positioned the area as a broader downtown destination.
2. Rebuilding thE Database
Cleaned and organized business records, corrected outdated information and collected missing details.
The updated database became the foundation for the new website and directory.
3. Driving Digital Visibility
Directed photo, video and business-focused content across the BIA’s website and social channels.
I guided the videographer and social media coordinator on featured businesses, content priorities and story direction.
outcome
Website traffic increased 40% to approximately 6,000 views per week, while 100+ businesses gained dedicated visibility through the new directory.
The rebrand also created a clearer identity for downtown business marketing, events and tourism.
© 2026 Miriam Zine. All rights reserved.