Overview
Managed marketing and event coordination across 11 major downtown events, including community festivals, concert series and international sporting events.
I coordinated vendors, performers, volunteers, partners, event logistics and digital marketing, with individual events attracting audiences of up to 15,000.
ROLE
Community Marketing & Events Manager
THE EVENTS
The BIA used events to increase downtown activity, support local businesses and bring residents and visitors into the core.
concerts on the canal
canoe polo world champions opening ceremonies
FEAST STREET NIAGARA
Concerts on the canal
Description
A recurring summer concert series featuring live performances along Welland’s waterfront.
My Role
Coordinated marketing and event operations across multiple concert dates. I worked directly with musicians, confirmed schedules and event requirements, prepared performer and volunteer information, trained volunteers, managed onsite setup and event flow, and created ongoing social and email promotion for each performance.
The Result
The series attracted 4,500 attendees and created consistent activity along the canal throughout the summer. Its recurring format helped build audience familiarity and supported broader growth in the BIA’s social reach, email engagement and event participation.
ICF Canoe Polo World Championships Opening Ceremonies
The opening ceremonies welcomed athletes and coaches from 26 countries for the ICF Canoe Polo World Championships and brought an international sporting event into the downtown core.
My Role
Coordinated key parts of the planning, promotion and onsite delivery alongside the Executive Director and event partners. I organized volunteer responsibilities, delivered training, prepared schedules and instructions, supported event flow and managed public-facing communications so residents knew how to attend and participate.
The Result
The opening ceremonies attracted 4,500 attendees and connected the local community with an international championship taking place in Welland. The event also increased downtown activity and introduced visitors to the city.
FEAST STREET NIAGARA
Feast Street Niagara brought food vendors, live entertainment and community programming into Downtown Welland, creating a lively experience for residents and visitors while showcasing local businesses and talent.
My Role
Working alongside the BIA’s Executive Director, I coordinated the event from planning through onsite delivery. I communicated with food vendors and performers, organized schedules and event information, coordinated and trained volunteers, sent pre-event instructions and managed vendors, volunteers and changing needs onsite. I also developed and scheduled social media and email marketing to build awareness and give attendees the information they needed before the event.
The Result
4,500 people attended Feast Street Niagara.
The event brought a strong audience into the downtown and created greater visibility for participating vendors, performers and surrounding businesses. It formed part of an event portfolio that attracted audiences of up to 15,000 and helped position Downtown Welland as a destination for food, entertainment and community experiences.
outcome
Across the portfolio, events attracted audiences of up to 15,000 while marketing efforts grew the BIA’s social audience by 25% to 16,000 and increased email engagement by 20%, helping expand visibility for both the events and local businesses.
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